Thursday, January 21, 2010

Big Mac Wrap

Ewwwwwwwwwwww! What is that clown thinking?

Full disclosure: I love cheeseburgers. But this doesn't even look good to me:

McDonald’s Big Mac snack wrap has arrived in Chicago and the Golden Arches on Thursday confirmed plans to mate the dollar menu with the breakfast menu on a national basis. The Big Mac snack wrap is a cross between McDonald’s popular chicken wraps with its iconic Big Mac burger.

The new wrap features a sliced burger patty, special sauce, lettuce, cheese, pickles and onions, but no sesame-seed bun. Oak Brook-based McDonald’s began testing the item at 400 U.S. restaurants last month. Over roughly the past week, the company began rolling out the Big Mac snack wrap throughout the country, including in Chicago.

More than 50 percent of McDonald’s U.S. outlets now have it, and national advertising for it is slated to begin this month, said McDonald’s spokeswoman Danya Proud. Meanwhile, McDonald’s unveiled its plans Thursday to offer a $1 breakfast menu nationally for the first time, a strategy initially reported by the Tribune last month.The company has offered a $1 breakfast menu in select markets before, and implemented the concept in the Chicago area in August.

Nationally, the breakfast dollar menu will feature a sausage burrito, a sausage biscuit, a sausage McMuffin, a 12-ounce coffee and hash browns. National advertising for dollar breakfast items is slated to begin in early January, Proud said.

The dollar breakfast menu comes amid a backdrop of slowing traffic at fast-food restaurants and increasing price competition. McDonald’s is the leader in the fast-food breakfast arena. But breakfast and lunch sales throughout the fast-food industry have been hurt by rising unemployment.

6 comments:

  1. I don't know... this looks like a failure-pile-in-a-sadness-bowl variant to me. "I'm too lazy to line up this meat slab with two halves of a bun." The less burger surface area in view, the less unappetizing, is my opinion. But then, I'm just a tabby cat.

    Ronald McDonald has always f-in' creeped me out, and I don't even think of him as a legitimate clown. Merde.

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  2. Also, in re: "the Golden Arches on Thursday confirmed plans to mate the dollar menu with the breakfast menu," I don't want to hear about ANYTHING at McDonald's mating with ANYTHING ELSE at McDonald's. That really puts some ugly scenes in my head.

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  3. @Tiny Miss Fran ... funny about the mating at McDonald's.

    What? Take away the sesame seed bun? Doesn't look appealing ... makes me think of toasted tongue in a wrap. Enrobe the burger in a bun.

    Not that I'm heading to McDonald's or any fast food joint anytime soon. Between the fighting and the mating ;-D , there's just too much action going on.

    Thanks for sharing!

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  4. Ewww, you guys are right, the idea of *anything* at McDonalds "mating" is really repulsive!

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  5. It's 330 calories and 19 grams of fat. Nice "snack."

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  6. Jeeez.

    I wonder if it's supposed to look like a gyro??

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