Ewwwwwwwwwwww! What is that clown thinking?
Full disclosure: I love cheeseburgers. But this doesn't even look good to me:
McDonald’s Big Mac snack wrap has arrived in Chicago and the Golden Arches on Thursday confirmed plans to mate the dollar menu with the breakfast menu on a national basis. The Big Mac snack wrap is a cross between McDonald’s popular chicken wraps with its iconic Big Mac burger.
The new wrap features a sliced burger patty, special sauce, lettuce, cheese, pickles and onions, but no sesame-seed bun. Oak Brook-based McDonald’s began testing the item at 400 U.S. restaurants last month. Over roughly the past week, the company began rolling out the Big Mac snack wrap throughout the country, including in Chicago.
More than 50 percent of McDonald’s U.S. outlets now have it, and national advertising for it is slated to begin this month, said McDonald’s spokeswoman Danya Proud. Meanwhile, McDonald’s unveiled its plans Thursday to offer a $1 breakfast menu nationally for the first time, a strategy initially reported by the Tribune last month.The company has offered a $1 breakfast menu in select markets before, and implemented the concept in the Chicago area in August.
Nationally, the breakfast dollar menu will feature a sausage burrito, a sausage biscuit, a sausage McMuffin, a 12-ounce coffee and hash browns. National advertising for dollar breakfast items is slated to begin in early January, Proud said.
The dollar breakfast menu comes amid a backdrop of slowing traffic at fast-food restaurants and increasing price competition. McDonald’s is the leader in the fast-food breakfast arena. But breakfast and lunch sales throughout the fast-food industry have been hurt by rising unemployment.